Using Social Media to Build Buzz, Engagement and Momentum for Your Event

Tonia — Sat, 06 Nov 2010 19:27:25 +0000

Adam Helweh has written a great post for Social Media Explorer on how to use social media to improve your events. His tips fall into 4 categories, which describe how you can use social media to

spread the word to build buzz around your event,
leverage the back channel to expand the conversation and create more engagement,
and generate and re-purpose content from the event.

We know these tips work, because we’ve tried many of them ourselves, but we picked up a few new ones, too! Read his full post here.

Equifax Webinar on Social Media

Tonia — Thu, 17 Dec 2009 17:45:44 +0000

In October, I had the opportunity to participate in a Webinar hosted by Equifax titled “Social Media: Participate or Perish.” It was a great discussion of social media trends targeted to database marketers trying to understand how to best add social media elements to their consumer engagement strategies. Equifax has posted links to the webinar recording, and has also transcribed the Q&A session, which you can read here.

Modern Media » social media

Using Social Media to Build Buzz, Engagement and Momentum for Your Event

Equifax Webinar on Social Media