November 18 Conference to Feature Business Case Studies, Real-Time Tools, Workshops and Sessions on Analytics, Search and Social Objects

NEW YORK, September 16 /PRNewswire/ — TWTRCON and Modern Media today announced that TWTRCON SF 2010 (http://twtrcon.com/sf10), a one-day conference on the business use of real-time technologies taking place November 18, 2010 at the Hotel Nikko San Francisco, will feature a speaker lineup that includes social media practitioners from leading brands and from small businesses, technology innovators and cutting-edge startups.  The initial speakers announced today for the event include Ford Motor Company’s Scott Monty, H&R Block CMO Robert Turtledove and real-time marketing experts Steve Rubel, Laura Fitton and Brian Solis.  The conference also announced that it would be adding additional educational sessions to the program.

“TWTRCON is a one-day immersion in how organizations are using real-time tools to get bottom-line results,” said Tonia Ries, founder and CEO of Modern Media, and host of the event.  ”For TWTRCON SF 2010, we’re building a program around the most innovative business case studies, cutting-edge technologies and hands-on practical workshops.”

Additional confirmed TWTRCON SF 2010 speakers include marketing, analytics and technology experts such as Google Analytics Evangelist Avinash Kaushik, SAP Senior Vice President Mark Yolton, Bernardo Huberman of HP Labs’ Social Computing Laboratory, OneRiot CEO Tobias Peggs, stickybits Founder Seth Goldstein, Search Engine Land Editor Danny Sullivan, travel writer Stefanie ”Adventure Girl” Michaels and StatusNet CEO Evan Prodromou.  Speakers from Twitter include Director of Geo and Search Othman Laraki and Commerce Initiatives Product Manager Shiva Rajaraman.

Small businesses and their use of real-time technologies will also be represented, with speakers such as Roxy Theatre owner Nic Adler, St. Supéry Winery’s Rick Bakas, Andrew Israel of AspenSpin.com and Akash Kapoor, owner of San Francisco food cart CurryUpNow.

For the latest speaker lineup, please visit http://twtrcon.com/sf10/.

The conference program will include:

• Business case studies: Real-time business case studies that include unusual ways of using Twitter or microblogging, such as SAP’s employee collaboration engine, and Indian beverage giant Parle Agros’ use of Twitter to manage their distribution network
• Sessions on analytics, search and promoted tweets
• “BrainPop” sessions focused on the business potential of new technologies such as social objects and open-source status updates
• Workshops taught by social media practitioners, who will lead small groups through topics such as game-based marketing, team microblogging and Twitter chats

For the complete agenda, go to http://twtrcon.com/sf10/agenda/.

“We are creating a program that takes the event to a whole new level, with content that delivers even more ROI, take-aways, cutting-edge tools and practical learning,” added Ries. “Our goal is to create an event that is pure energy, inspiration and bottom-line fun.”

To register for TWTRCON SF 09, go to http://twtrcon.com/sf10/register/.

For sponsorship information, contact Anne Weiskopf, VP Sponsor Programs, via email at anne@modernmediapartners.com, or tweet @anneweiskopf.

About TWTRCON

TWTRCON is entirely focused on the business use of the real-time web.  TWTRCON produces the TWTRCON Business in Real-Time conference, a one-day event that features case studies from leading brands, workshops led by social media practitioners and mini tutorials about real-time tools. The company also publishes social media business case studies, statistics and videos on its web site at TWTRCON.com. TWTRCON is produced by Modern Media, a team of people dedicated to driving innovation in the media industry.

About Modern Media

Modern Media (http://www.modernmediapartners.com/) is an agency at the intersection of live, digital and social media.  Publishers, media entrepreneurs and marketers rely on Modern Media to clarify and re-focus brands, create and produce events and brand extensions, build websites and social media campaigns, and motivate sales team with tools that drive revenue.  Modern Media launched TWTRCON, the Twitter for Business Conference, in May of 2009.

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Modern Media Contact:

Tonia Ries

CEO

631.668.2697

tonia@modernmediapartners.com

We couldn’t think of a better place to have that conversation than New York, home of the global business community, and home to many of the world’s leading media organizations.

We are delighted that the Direct Marketing Association has offered to let us co-locate TWTRCON NY, which will be held June 14 at the Hilton New York, with their Digital Marketing Days event. The DMA, founded in 1917, represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, as well as nonprofit organizations.

DMA members spent $173 billion on direct marketing in the United States in 2007, and they expect to generate bottom-line returns on their integrated marketing campaigns. In 2010, that investment will include strategies that involve Twitter and the real-time web as a way to connect directly with customers.

We are just beginning the process of reaching out to speakers, sponsors and developing our agenda for TWTRCON NY. As with previous events, we are already seeing the community start to get involved and shape the direction of the event.

If you have ideas for content, speakers or other ways that you’d like to get involved in TWTRCON NY, please don’t hesitate to get in touch. It’s going to be the biggest and best Twitter conference in the business!