Modern Media » Clients

Portfolio: Equifax Social Media strategy briefing and sales presentation

Tonia — Thu, 31 Dec 2009 19:31:58 +0000

Modern Media, together with Conversa Marketing, recently prepared and delivered a 1/2 day executive briefing and social media strategy session to the Equifax Database Marketing Services management team. Equifax provides database hosting and strategic marketing solutions, and is agressively moving to incorporate social media marketing strategies into its client solutions.

In addition to consulting with Equifax on how to incorporate social media strategies into its solutions, Modern Media developed a new sales presentation focused around how Equifax can help its clients to maximize the value of their consumer relationships. The presentation focuses on key database marketing trends, best practices in managing consumer relationships, and showcases case studies of how leading marketers have leveraged Equifax services to increase the value of their consumer relationships.

Portfolio: EETimes Group corporate web site

Tonia — Thu, 31 Dec 2009 19:12:00 +0000

Modern Media helped EETimes Group to launch a new corporate web site this month. The site, which we developed in a short, 3-week time frame, reflects the company’s new branding and positioning, and provides access to its portfolio of electronics industry media solutions.

Portfolio: WSJ Future of Finance Initiative

Tonia — Thu, 31 Dec 2009 18:25:56 +0000

On December 7 and 8, 2009, Modern Media helped The Wall Street Journal to produce its first Future of Finance Initiative meeting in the UK. The event, which was held at the lovely South Lodge Hotel in West Sussex, drew over 100 of the world’s top financial experts to discuss priorities for the coming months. The findings of the meeting were published by the Journal in a special report after the event.

The events team included a number of expert production crews, conference planners and marketing executives, located both in the UK and in the US. Modern Media’s role was to coordinate efforts among the various members of the events team, and manage the overall project plan, timeline and budget.

Portfolio: CreateYourNextCustomer.com site update

Tonia — Tue, 29 Dec 2009 21:58:11 +0000

When we first helped TechWeb launch CreateYourNextCustomer.com, the goal was to create an innovative, dynamic online media kit that featured a media planning widget, easy-to-update product information and a place for blog posts and research. The TechWeb marketing team had the insight to add several lead generation features, to work with Modern Media to produce a monthly traffic-driving newsletter, as well as build support for the site among its management and sales teams.

Over the last two years, the site has become so successful that it was time for a re-design, which launched at the beginning of December 2009. With the new layout, we’ve better separated the product information from the thought leadership information, and created new flexibility for the ever-

growing and -changing TechWeb group of products. The blog now has much richer content and more ways of engaging readers. We’ve also added new features, such as the online RFP form that automatically sends information to the correct sales contact, and re-designed the media planning widget to be more intuitive and easy-to-use.

We’re excited to see the site continue to grow and evolve as TechWeb continues to innovate in terms of the media products and services that it offers to its clients!