Blog
Which Are You: Publisher or Media Brand?
Judy Franks, founder of The Marketing Democracy and Northwestern University IMC Program faculty member, has written a very poignant article for min online, “A Media-Saturated World With a Scarcity of True Media Brands” in which she succinctly spells out the key dilemma facing today’s media industry. Her entire article is worth reading, but I’ll summarize her key point here.
Too many publishers define their core value as a combination of distribution and audience. They are stuck in the printing-press-era mindset where publishers are in the business of owning and taxing the road connecting advertiser to audience. If this is how you define your business model, your days are numbered, whether you’re in the magazine, web site or broadcast business.
Today, there is nothing proprietary or particularly compelling in distribution pathways or audiences. The balance of power is shifting completely, and we are rapidly approaching a day where the audience has complete control of the content and the means of distribution.
So what options does this leave for publishers? …more…
Twitter for Events
One of our clients recently asked me to hold a “Twittorial” around the topic of how to use Twitter at conferences. Here’s the presentation from that session – let me know if it’s useful! (Or if you’d like your own, customized training session!) …more…
TWTRCON is going to New York!
We launched TWTRCON, the Twitter for Business Conference, in San Francisco, the home of the tech community that built the real-time web. In DC, we talked about how the real-time revolution was transforming government, as well as business and non-profit organizations. 2010 is the year that Twitter will grow up and take its rightful place as an essential business tool, a tool that will, over time be embedded into many more business processes than we can now imagine.
We couldn’t think of a better place to have that conversation than New York, home of the global business community, and home to many of the world’s leading media organizations.
We are delighted that the Direct Marketing Association has offered to let us co-locate TWTRCON NY, which will be held June 14 at the Hilton New York, with their Digital Marketing Days event. The DMA, …more…
Social Media at Work Relaunches with a Focus on Statistics & Case Studies
Last week, we re-launched Social Media at Work with a redesign focused exclusively on providing social media case studies and social media statistics (and some occasional commentary).
To us, case …more…
Portfolio: WSJ Future of Finance Initiative
On December 7 and 8, 2009, Modern Media helped The Wall Street Journal to produce its first Future of Finance Initiative meeting in the UK. The event, which was held at the lovely …more…
Portfolio: CreateYourNextCustomer.com site update
When we first helped TechWeb launch CreateYourNextCustomer.com, the goal was to create an innovative, dynamic online media kit that featured a media planning widget, easy-to-update product information and a …more…
The Modern Media / TWTRCON 2010 Media Predictions Project
Given the heady pace of change in today’s media industry, we thought it might be interesting to tap into the collective wisdom of our clients and friends to make …more…
The 8th Annual Economist Innovation Awards Honors 8 Innovators
Described as the “Oscars of Innovation,” The Economist Annual Innovation Awards celebrate the ideas shaping the world. Modern Media helped create the annual award and accompanying Innovation Summit conference in 2002 …more…