Blog
The Economist’s Awards Program Celebrates a Decade of Innovation
Some of the most celebrated innovators in the world came to London recently to help celebrate the 10th anniversary of The Economist Innovation Awards and Summit.
Modern Media helped create …more…
Social Media: Don’t Be Intimidated by the Gurus or the Buzzwords
We’re all exploring every new opportunity that social media offers a media brand.
Some are already “there” and creating real business benefits. Some are facing challenges as they discover and use new platforms and tools, learn more about their readers and customers and what they need and want, and fold social media into the marketing mix. …more…
Digital Marketing: Chris Carson Wants Us to Think Like a Customer (and Lose the Cruft)
This week, we caught up with Chris Carson, Modern Media’s director of creative and digital programs. The results of Chris’ work are web sites, digital and print strategies and …more…
Conference Services: John Eckhouse on Event Programs, Speakers and Hawaiian Shirts
This week, we’re kicking off a series of interviews with the Modern Media team. You already know that Modern Media produces top-notch conferences and events, builds websites and marketing campaigns, …more…
Honoring Innovation, the Key Driver of Economic Growth
For nine years, The Economist’s Innovation Awards have honored the creative individuals who dream up new ideas and turn them into reality. Winners are selected based on the impact their …more…
Content Marketing Research from UBM TechWeb
We recently helped UBM TechWeb field a survey to find out how business technology buyers consume vendor content–white papers, research studies, webcasts, how-to videos and the like. Over 1,000 decision makers …more…
Using Social Media to Build Buzz, Engagement and Momentum for Your Event
Adam Helweh has written a great post for Social Media Explorer on how to use social media to improve your events. His tips fall into 4 categories, which describe how you can use social media to
- spread the word to build buzz around your event,
- leverage the back channel to expand the conversation and create more engagement,
- and generate and re-purpose content from the event.
TWTRCON SF 2010 Speakers to Include Real-Time Business Innovators from Ford, Southwest Airlines, H&R Block, SAP, Google and Twitter
// Thank you to TWTRCON marketing partner PRNewswire for helping us get this press release out! //
November 18 Conference to Feature Business Case Studies, Real-Time Tools, Workshops and Sessions on Analytics, Search and Social Objects
NEW YORK, September 16 /PRNewswire/ — TWTRCON and Modern Media today announced that TWTRCON SF 2010 (http://twtrcon.com/sf10), a one-day conference on the business use of real-time technologies taking place November 18, 2010 at the Hotel Nikko San Francisco, will feature a speaker lineup that includes social media practitioners from leading brands and from small businesses, technology innovators and cutting-edge startups. The initial speakers announced today for the event include Ford Motor Company’s Scott Monty, H&R Block CMO Robert Turtledove and real-time marketing experts Steve Rubel, Laura Fitton and Brian Solis. The conference also announced that it would be adding additional educational sessions to the program. …more…