Blog
Market Research: Get Your Audience to Help You Develop Your Product
You have an audience. You have a successful media brand, and are constantly enhancing that brand with features and initiatives designed to engage your community with the content and information they need.
Sometimes, though, it’s not easy to know what your audience does want, what will work and what will not. Sometimes an initiative has stalled, and it’s a matter of needing to clarify and re-focus – or to change course.
Good news
People – your audience – are open to being asked their opinion. …more…
Conferences and Events: Put Your Media Brand on Stage
From a series of moderated executive roundtables, to an executive conference for 300, to a multi-track conference and expo attended by 1,500, live events are a way to bring your media brand to life for your audience – readers and community members, clients and current and potential advertisers. …more…
Happy Holidays from Modern Media!
Happy holidays to all, and to all our wishes for a wonderful 2012! …more…
Modern Media Thanks The Economist
John Eckhouse posted earlier about his experiences running the judging for The Economist’s Innovations Awards. We were glad to see the awards covered in this week’s print edition — and …more…
Website Redesign: Focus on Two-way Engagement with Your Customers
Create Your Next Customer Relaunches
We recently helped the folks at UBM TechWeb redesign and relaunch their Create Your Next Customer site. When it first launched in 2008 it was intended …more…
How To Embed Tweets in a WordPress Post
Today at The Realtime Report we developed a plugin to embed Tweets on WordPress blogs. Like this…
mmmm...chocolate ewoks..bit.ly/tPWkd6
— ashton kutcher (@aplusk) December8, 2011
If you have a WordPress blog, you …more…
Project Management: A Cautionary Tale
Who in marketing hasn’t admired a great project manager? That person responsible for accomplishing project objectives, on budget and on schedule. The member of the team who maintains forward …more…
Content Marketing Tips: How to Use Research in Blog Posts and Presentations
If your readers, customers and prospects are anything like ours, they love research. Who isn’t interested in the latest statistics to help keep up with important trends, prepare a business plan or hone a marketing strategy? …more…
Social Media: Unintended Consequences
Tonia Ries, CEO of Modern Media and The Realtime Report. Photo: M. Grant for The New York Times
Over the past two weeks ago, Tonia Ries has been covering the story of how Klout, the site that assigns individuals a score based on its analysis of how influential you are on the social web, had crossed a serious line in online privacy. Her posts about the issue and the many comments they continue to receive can be read on The Realtime Report: …more…
Marketing Tip: Lose Your Password
Do you know what your lost password email says? Many marketers don’t really know how their websites really behave in situations outside the normal flow or user experience. And …more…