When we first helped TechWeb launch CreateYourNextCustomer.com, the goal was to create an innovative, dynamic online media kit that featured a media planning widget, easy-to-update product information and a place for blog posts and research. The TechWeb marketing team had the insight to add several lead generation features, to work with Modern Media to produce a monthly traffic-driving newsletter, as well as build support for the site among its management and sales teams.
Over the last two years, the site has become so successful that it was time for a re-design, which launched at the beginning of December 2009. With the new layout, we’ve better separated the product information from the thought leadership information, and created new flexibility for the ever-
growing and -changing TechWeb group of products. The blog now has much richer content and more ways of engaging readers. We’ve also added new features, such as the online RFP form that automatically sends information to the correct sales contact, and re-designed the media planning widget to be more intuitive and easy-to-use.
We’re excited to see the site continue to grow and evolve as TechWeb continues to innovate in terms of the media products and services that it offers to its clients!