Given the heady pace of change in today’s media industry, we thought it might be interesting to tap into the collective wisdom of our clients and friends to make some predictions about the future of media and marketing in 2010.
To participate — and to see how other friends of Modern Media and TWTRCON have answered our 5 questions — click here.
Our Warmest Wishes For a Prosperous (and Predictable) 2010!
what is a “media systems integrator”?
Well … a lot of media companies have been talking about “integrated media” programs–programs that include multiple platforms, eg. print, online, events–and re-structuring their sales and marketing organizations to create those types of programs.
We thought it would be funny, as part of our tongue-in-cheek holiday quiz, to take the term at its most literal, technical meaning.