Love it or hate it, there’s no avoiding Twitter. So the folks at the Economist Marketing Forum this past week encouraged attendees to tweet throughout the day and a half event.
They announced the link a couple times and by the end of the event it had accumulated more than 300 tweets. It made the event a lot more interactive, kept the audience involved and it certainly seems better to have the audience focusing on the speakers and content rather than the emails flowing into their Blackberry or iPhone.
