Why Now May Be The Best Time to Start a New Event Campaign

One Modern Media client, Education Week, published by Editorial Projects in Education, is taking what was once an ad hoc approach to live events, and is now creating a new forum series, initially one-day in length which will be presented on both coasts. Under the tag of “Bringing the Conversation Alive,” Education Week, the leader in K12 education coverage for administrators, district and state school board members, education policy makers and “teacher-leaders,” is producing two Leadership Forum series – one on “Powering through the Recession” (yep, same title) in May and another this fall on I.T. Strategies.

 

Education Week is running the event: a former journalist is spearheaded content development; the head of reader marketing is leading the audience acquisition charge; and the associate publisher of marketing and sales is helping with sponsorship acquisition. The initiative – modeled by Modern Media – was spearheaded by Editorial Projects in Education’s President and Editor as well as its General Manager. Modern Media remains an advisor and serves an overall conference management and logistics role.

 

Check out this space in late May for a report on how things turned out for the first series, Powering Through the Recession. In the meantime, if you know any school administrators, they may want to join us and meet the superintendents of New York, Los Angeles, San Francisco, Seattle, Philadelphia, New Orleans, and Newark, plus the CFO of the Chicago schools. Not too shabby for a launch series of events.

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