Modern Media

Oakland, CA, August 7, 2007 – Youth Pulse LLC, publisher of the leading independent blog providing daily news and commentary about Generation Y – tween, teen and college youth up to age 25 – for media and marketing professionals, and Modern Media Partners LLC, a company that builds, produces, markets and sells business conferences and media brands, today announced that Modern Media will become a minority owner of Ypulse, LLC. Terms of the deal were not disclosed.

Ypulse and Modern Media will produce more Mashup Conferences including the Tween Mashup in New York, NY, September 28, the College Mashup in Miami, FL, in the spring 2008, and the National Mashup in San Francisco, CA, in July 2008. Ypulse will expand coverage of teens and tweens through an expanding niche blog network, launching a blog that covers campus trends and life after college, including Gen Y issues in the workplace. Expanded coverage ultimately will include international youth trends.

“Modern Media brings the essential capital and infrastructure to grow Ypulse into a more robust brand for youth media and marketing professionals – both online and offline,” says Ypulse founder and editor Anastasia Goodstein. “It also provides a wealth of marketing and event management expertise that allows me to focus on my passion – producing high quality content and providing the creative vision to expand the Ypulse brand.”

“Modern Media is delighted to participate in the growth of Ypulse,” says Charles Pelton, general managing partner of Modern Media. “Ypulse brings a unique point of view to youth marketing, supporting only open, transparent and authentic communication with young people.” Pelton will become Ypulse’s publisher.

About Ypulse

Ypulse is an independent blog founded and edited by Anastasia Goodstein for youth media and marketing professionals. It provides news, commentary and resources about commercial teen media for teens (teen magazines, websites), entertainment for teens (movies, games, television, music), technology used by teens (cell phones, instant messaging, SMS), the news media’s desire to attract teens (newspapers, cable news), marketing and advertising (targeting the teen market) and civic youth media (highlighting organizations’ efforts at promoting youth voices in media). Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism’s new media program at Northwestern University where she earned an MSJ in 1999. Goodstein just completed a book about teens and technology called Totally Wired: What Teens And Tweens Are Really Doing Online, published by St. Martin’s Press in March of 2007.

About Modern Media

Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning, strategy, sales tool development and sponsorship sales.

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